Discover Greece with the new LũM collection

The Twelve Labours of Hercules are a story of heroes, journeys, discoveries and learning. Now, at LũM, we wanted to take this adventurous spirit beyond mythology to bring you closer to the land where it all began.

We present the Peloponnese Travel Guide, created to help you uncover mythical cities, ancient temples, and landscapes that have inspired legends for centuries. It’s an invitation to experience Greece with the eyes of a traveller and the heart of an explorer.

And as a result of this journey, we introduce the Greek Culture Collection — six exclusive T-shirts that capture the essence of Hellenic heritage. From timeless symbols to architectural inspirations, each design carries a piece of history you can wear.

The collection includes:

• Apollo, the Archer God — a symbol of light, beauty, and harmony, embodying precision and balance in every gesture.
• The Greek Evil Eye — the traditional mati, believed to protect against misfortune and bring good luck, inspired by one of Greece’s most enduring traditions.
• Echoes of the Myrmidons — a tribute to Achilles’ legendary warriors, representing loyalty, bravery, and unity.
• Maiandros, the Greek Key — the eternal motif symbolising infinity, life’s flow, and the unbreakable link between past and present.
• The Flame of Olympia — born from the spirit of the Olympic Games, it stands for endurance, renewal, and the human drive to overcome.
• The New Year Fruit — inspired by Greece’s pomegranate tradition, a symbol of prosperity, rebirth, and good fortune.

Let these T-shirts accompany you both before your journey begins and after you’ve discovered the culture.