This is a story for those who travel less than they'd like to. Those who, when they do, remember the past days as the best memories of the year. If you're someone who loves to discover, curious about new stories and drawn to the unexplored, we have good news for you. LũM has just opened its doors, and it's here to inspire you to explore. We want to accompany you and show you charming places, incredible landmarks, and the most beautiful legends of our world. Starting point? Europe!
Magical Experience, Shared Memories
It's not unusual to find yourself in the final days of your trip searching for a typical souvenir from the region you've visited. Whether it's to help evoke the most memorable moments of your journey or to captivate your loved ones with something unique and unfamiliar.
LũM was born with the goal of bringing you closer to the historical and social diversity of our planet, helping you find unique pieces from places that are unknown to you. How? Through designed t-shirts that embody typical and iconic elements of different cultures around the world. No simple or cheap souvenirs from a region. Each design tells a unique story, presenting elements that are part of a culture, tradition, or myth. Pieces that, if asked, you can share the tales or adventures behind them.
Tribute to Uniqueness
Human progress over the centuries has shortened distances and blurred the differences between cultures. Today, we call it globalization, and it allows us to wake up 3,000 km from home but still sleep in our own bed when night falls.
These same distances are what separated entire civilizations for centuries and, because of that, created the differences and uniqueness between nations. Beliefs, legends, and traditions; dances, rituals, and superstitions; colors, attire, and style. Today, preserving one's roots is an act of love for history and our ancestors.
So much so that we want to begin with a tribute to history.
Hercules as the First Adventure to Discover
LũM has just been born and is launching its first collection. As lovers of adventure and explorers of the unknown, what better way to start than with a myth! A myth from one of the world's oldest civilizations: The Labors of Hercules (Heracles) from ancient Greece.
An epic that tells the story of how the hero starred in one of the greatest legends of all times, not only traveling through the most inhospitable places of that era but also facing the most unimaginable adversities known.
We invite you to discover his region. We want you to learn about his story. To make your own interpretation of its metaphors. And finally, to keep one or more of their victories.
Welcome, and may the adventure be a part of you too!
