About us
For many years, we've been driven by a desire not just to discover but to truly experience the world, its diversity, and its magic. We are Marc and Alina, an unpredictable team with a mixed heritage, who decided to merge our passion for travel with our love for fashion. It is fascinating how something as simple as a t-shirt can convey a variety of messages, ideas or a representation of different cultures and nations.
Our brand celebrates the exploration of new cultures and the curiosity for the unknown. Join us on this journey of discovery!
Why LũM?
LũM celebrates diversity. In an era marked by globalisation, the act of preserving one's distinctive roots translates not only to a beautiful act, but also to embrace uniqueness. How different do you feel to other nations? How similar to your fellow citizens? Our identity is inevitably shaped to some extent by our family, culture and ethnicity.
Probably, voluntarily or not, our body is our first garment. Then, our personal style becomes the means through which we best express ourselves. It can stay the same for some time, but in most cases that style naturally evolves, enriched by experiences and interactions with other cultures, along with their connections to nature and the environment.
LũM is here to encourage you to evolve. To show you the wonders of this world and accompany you as you leap into your next adventure!
Roots
Why do humans wear clothes while animals do not? Is it the presence of fur or the nature of our skin that distinguishes us? Perhaps it’s driven by modesty or social consensus. Today, wearing clothes might seem obvious and taken for granted, but it wasn't always so for our ancestors.
Around the world, humanity began using pieces of leather and fur to protect themselves from the elements and the environment. Historically, this development occurred in parallel across different locations and civilizations. Over time, these articles of clothing evolved to become more sophisticated and elegant, serving not only as protection but also as symbols of social status or identifiers of members of a particular group. Today, we can distinguish entire ethnic groups by noticing the distinctive details of their apparel.
Is there a piece of apparel that captivates you? Have you ever felt the irresistible urge to try on an item the moment you saw it? We aim to turn you into a devoted enthusiast of our t-shirts.
